Diesel, an Italian brand, was initiated by Renzo Rosso in the year 1978. Rosso found Diesel brand with a viewpoint of creating a fashion house for people. The brand is most commonly known for its line of clothing, accessories and fragrances. Potential buyers of the brand are its young adult consumers who like to flaunt their exquisite taste. In addition to fragrances, Diesel is the brand that excels in offering casual luxury goods, eyewear, bags and lingerie, to name a few. With more than 5000 retail stores and 300 branded stores, Diesel is catering to preferences of people since past many decades. Mesmerizing aroma and eye-catching packing of the perfumes woo hearts of millions of buyers across the globe.