Arvind Brands popularly known as Arvind Mills is the authorized licensee for brands like Wrangler, Tommy Hilfiger and Lee in India and is the owner of the brand name Excalibur. The parent company beefed up the brand for a re-launch in the market in the year 2008 when it was planned to re-bring Excalibur in the market as a national brand for men’s casual and formal wear. A trendy and uptown image is what everyone craves for. Be it the formal dressing at work or the casual dressing on weekends, a style quotient is fancied by everyone, everywhere, every-time. Excalibur has sensitized the market since the time of its introduction. It has provided the customers with style solutions that make them stand out the crowd. The brand’s tagline ‘Live, Work and Play’ clearly states the aim with which it targets its consumers. Providing them with apparel solutions for all occasions, Excalibur has emerged as one of the most successful fashion brands of the country. The brand’s menswear collection is made available to the consumers under five categories namely Business Hours, After Hours, Royale, Vogue and Vitals. This clear differentiation amongst the categories has made everything from classics of the closet to the one-of-the-moment outfits more available and shop able. The brand creatively invokes the masculine aesthetic in the target consumers by providing them with products that redefine their personality and give them a style makeover.
The best way to showcase one’s personality is to perfectly fit in attires designed distinctively for each occasion. The brand has come up with work outfits so comfortable that you cannot get enough of them. The trendy and cozy fabrics used in these garments make them a comfortable and stylish wear for all seasons. The brand is recognized and believed as one of the top notch fashion brands of the country today. Men apparel and footwear are the major sections that the brand deals with. Put on garments from the brand’s casual wear collection and you become the toast of the group. The product range includes T-shirts, Shirts, Trousers, Casual jeans, Formal Business Wear and Accessories like Belts, Ties etc. The varieties in products give you a wide range that makes it difficult for you to make a choice! A nice T-shirt on a casual outing gives you the cool look while a formal shirt at a business meeting brings out the leader in you.
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