Speedo International Ltd., is the brand of sportswear, swimwear and swim-related wear. Founded in Sydney, Australia in 1914, the company is now belongs to the Pentland Group. Today, the Speedo brand is easily visible on products ranges from swimsuits and goggles to wrist watches and MP3 players. The company was founded by Alexander McRae who was an immigrant from Loch Kishorn in the Western Highlands of Scotland. From an underwear manufacturer to a swimsuit and sports accessories manufacturing company, Speedo has seen growth at its best and has secured for itself the zenith in the market. The brand got its name after a naming contest held in the factory itself. The slogan “Speed on in your Speedos” gave the brand its name. Speedo has been satisfying its tagline like forever now as it really help accelerate the effect of your effort when you feel all sporty and high on the rush of adrenaline on field! Speedo, since its inception has continued its winning tradition of utilizing cutting edge technology to decrease effort and increase speed. The company website proudly claims that 13 out of the 15 swimming records broken in Sydney Olympics were by athletes wearing the brand Speedo. Speedo also celebrated its market success with special edition product lines endorsed by stars like Jerry Hall, Naomi Campbell etc. World acclaimed swimmer Michael Phelps also endorses and advocates the use of Speedo products in his competitions.
Although the brand name Speedo is often generalized to refer to any style of men's swim briefs, these account for only less than 2% of the company's sales. The Speedo brand name can be easily visible on a wide array of swimsuit styles for men, women, and children which is focused on style and performance. Speedo India also offers a wide array of sportswear, footwear, and accessories ranging from swim goggles to electronics. Speedo offers a wide range of accessories including more than seventy designs of goggles, different designs and models of watches, sunglasses and towels. Speedo has also innovated and introduced a wide variety of footwear in the market. These include huge lines of sandals, flip-flops, and shoes. These shoes offer you style and comfort as they are suitable for almost everything, be it a morning jog or the playtime leisure, a casual hang-out with friends or a competition. Additionally Speedo also offers waterproof sneakers for aqua fitness. Speedo has partnered with various e-commerce sites which make the brand’s products available to a wider variety of consumers all around the globe, thus increasing its niche market.
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