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Spice Mobiles is the branch of Spice Communications Limited, one of the leading mobile phone service provider in India. Spice Communications Limited is now a part of Mumbai based Idea Cellular Ltd. (Aditya Birla group’s company) and Spice mobiles deals in mobile and digital handsets/instruments all around the country. Idea Cellular that overtook Spice from Modi Wellvest and Telekom Malaysia, owns more than 80% in Spice Communications. Launched over ten years ago, Spice’s services now have a customer base of over 4 million. Over years of excellent consumer deliverability, Spice has built a long term niche market for itself. At the beginning of digitization when everyone owns a mobile handset, Spice Mobile is a multi-utility group ready to adopt the innovations with ingenious products and technology. Owned by the Spice Group, Spice Mobiles began its journey in the Entertainment & Communication sector by introducing new age mobile phones in the Indian market.
Since entering the handset market through the entry level segment, the brand’s progress has been rapid, constant and consistent. With a clear vision of the future and innovative products on its list, Spice forayed in the mid-premium segments. Since its inception, the brand’s achievements in this sector include introducing the first dual mode phone and dual SIM PDA (Spice D-1100GSM/GSM) in the Indian market. The brand’s vision is a long term objective. It is what it wants to achieve and the manner in which it wants to get perceived by its target consumers. The brand completely understands that innovation is the key to zenith in the market and re-innovates every time during the introduction of its latest products in the market. The brand has always been fueled by the desire to make a difference and to bring about a change for the better, both of its consumers as of itself. It aims to continuously enrich the mobile society in order to enable it’s consumers to live life to its fullest and bring their dreams alive. The brand aims to compeit with the well etablished brands such as Nokia, Blackberry, Samsung etc.
Boosting its presence and credibility in the market, Spice Mobiles has been bestowed with many awards for innovative products. Following these accolades, they added more firsts to their credits by announcing the global premier of the World's First Movie Phone and Peoples' phone at the World Mobile Congress. Building on the success and the experience garnered through its initial years in this industry, the brand promises to surge ahead. After being established as a leading brand amongst international leaders, Spice Mobiles aims to achieve ambitious milestones by introducing cutting edge technology. The brand has innovated into the latest technology and has introduced products like: Smart Phones, Tablets, Android Devices, Touch Devices, Qwerty Phones, Multimedia Phones, CDMA Devices etc.
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