SEO stands for "Search Engine Optimization." If we want to describe it in simple words we can say SEO tools help you increase the relevant visibility of your content or website on the search engine results. Due to the COVID-19 pandemic, both the market and customer's focus has been shifted. We are looking at the new way of life that is going to stay for a while now. All we can do is either go with the flow or leave the race for good. Businesses are slowly getting the hang of understanding the new SEO metrics that is in play today. They know why SEO has become more and more important these days and that's why several companies are shifting and focusing more on the online market. However, to stay on the top and become more visible to the customers, you need an excellent SEO strategy, which can help you and your business grow when growth seems like a bit of a task
In this article, we are going to tell you about the Best SEO tools you can use for your business, which would lead to gaining more customers. It is all about standing out from your competition and using every opportunity for your own benefit. You would be able to do all of this with the help of these best SEO tools. Moreover, if you are just starting out and want to learn more about SEO, tools, and its use, you would be more than happy to know that we have got that covered as well.
The primary functions of the SEO analysis tool are Crawl, Index, and Rank.
For crawling your website pages on web search engines such as Google, Bing, and Yahoo uses bots that collect data about your website pages and put them for indexing. When someone performs searches on the search engine, the search engine arranges the search results according to content optimization, keyword research, and mobile-friendliness from top to bottom.
A business should know where they stand in the market and how they can perform well in this competitive situation. For tracking your position, you need a rank tracking tool such as Semrush SEO toolkit that helps you track and compare your positions with your competitors, it also suggests that where you are going wrong and how can you improve your ranking?
Finding the best keywords for your webpage is important because it drives traffic to your website for finding the best keywords for your content or page you need a keyword tracking tool.
To maintain the high-quality inbound link you need a link research tool and link builder tool. The inbound links enable your new content easily discoverable by the search engine result pages.
The content optimization tool helps you find the trending topics and keywords for your website and guides you to write the best content effortlessly.
The age of the size matters in google ranking, if you choose the old domain name you will get the benefits to rank in a stable position. This tool helps you check the age of the site.
Ahrefs SEO tools are used for research and analysis of advanced web ranking. For SEO experts Ahrefs' Site Audit feature is just a boon and is second to Google in terms of capability and features.
The monthly subscription of Ahrefs starts at $99 (personal use) and $999 (agency use).The annual subscription of Ahrefs starts at $82/month (personal use) and $832/month (agency use).
Google search console allows you to directly index your webpage URL on the search engine and you will get full notifications about your site page positions and problems. It is a free SEO analysis tool.
Google search console works parallel with Google Analytics and allows you to analyze your site page performance and show you the week areas where you can work to attract organic traffic to your website.
This full time SEO tool is available free of cost.
Screaming Frog is an SEO spider tool. For broken links, images, missing meta description, H1 tag missing related problems, you can go with this spider tool.This SEO tool runs on Ubuntu, Mac OS, Windows. Two important things to keep in mind is that first, it is not a cloud base SEO tool, and second, you need to download and install the software on your Mac or PC. If you have 2 OS on your laptop or PC then you can not install it.
Screaming Frog SEO is a free SEO tools software it gives you the crawl limits of 500 pages, If you want to scan more than 500 pages of your website you can but its annual subscription at $149/year.
Woorank is an SEO tool that helps you check your website performance and keep ahead of your competitors.Woorank judges your site on a scale of 100 points. Woorank SEO tools come in two reviews one is NORMAL, and another is ADVANCE.
The normal review allows you to optimize, promote and measure your site performance.The advance review allows you to access the SEO keyword tool and the Site Crawl tool that helps you reach your targeted audiences.
This advanced web ranking SEO tool available in 3 categories, Fist one is Pro, you can buy it at $49.99/month (for websites). The second one is the Premium, you can buy it at $149.99/month (for professional). The third one is Enterprise, it will costs you $249.99/month (for teams).
Analytics firm Moz tool was launched in 2004.You will find multiple SEO tools in Moz's of Pro plan, including open site explorer, link tracking, link crawling, link analysis, website rank optimization, SEO metrics, and soon.
Moz Pro-free version gives you the SEO chrome extensions like Spyfu.
It is an all-rounder SEO toolset with four great pricing options for you to choose from. Moz Pro pricing starts at $99 (limited features) and with a $999/month premium subscription you get all the amazing features. Eventually, it all depends upon your business' needs.
SEMRush is a one of the best SEO tools out there in the digital marketing world. People who are involved in digital or content marketing would tell you why SEMRush is one of their favorite SEO tools. It has got some great features that are found on other SEO only after you have paid for them. Let's look at some of its unique features...
Right now, SEMRush comes with three monthly subscriptions you can choose from:
The KWFinder SEO keyword tool allows you to search for long tail keywords that have less competition than other keywords. With the help of this feature, you can easily analyze your website's article's performance and can strategize accordingly to push it to the top.
KWFinder has got three plans for you to choose from based on your requirements.
The main attraction of Ubersuggest, developed by Neil Pater, is that it is free of cost. Not only this free keyword finder suggests you a plethora of keywords but also shows you the top ranking SERPs (it helps you see how your website looks on the Google search page) behind those focused keywords. If you are just starting out in the digital marketing world, and don't want to spend too much in the beginning, we recommend you to try Ubersuggest.
Ubersuggest is a free to use tool
The Internet is filled with websites. There are more than 2 million websites on Google network display, which reaches over 90% of the active population on the Internet. You can imagine the competition we are talking about here. And to be able to stand out among 2 million websites you need some of the best SEO tools.
Answer The Public is a free SEO tool, which allows you to search for trending topics for your ecommerce website or blog. If you think Answer The Public Seo tool is meant only for ecommerce websites and blogs then you are wrong because based on your niche you can search for all kinds of topics available on the internet. Let's take a look at some of its good features.
It is free of cost for all users all around the globe. For beginners and freelancers, this SEO tool could be a game-changer.
While SpuFu does have an amazing paid version available for SEO experts, many content creators talk about its Free basic version, that goes beyond one's imagination when comes to keyword search and optimizing the content for better results. You seriously need to check it out if you want an extraordinary SEO tool for your websites or blogs.
We believe you were able to decide the best SEO tools for websites or businesses. Different businesses have different requirements. So, based on your needs, choose the best for yourself and achieve the goals you have planned for yourself. If you already have enough capital, then choose the paid SEO tools, but if you are just stepping into the world of digital marketing, we say, you choose the free SEO tools and proceed accordingly. SEO tools such as Ubersuggest, Answer The Public, and SpyFu is some great choices for beginners to improve their content and website optimization and overall health. With the help of these SEO tools, you will be able to rank at the top of the search page. Even if your website doesn't perform well you can always check its progress and point out the mistakes that are making it fall behind your competitive websites. Learning SEO is not an easy thing that could be mastered in one night. One should need to have in-depth knowledge about the niche the website is progressing upon and should focus only on the keywords related to that niche topic. You should also try keeping your website up-to-date so that you don't fall behind your rival websites. We hope that we were of some help to you.
At the beginning of the article, we familiarized you with what SEO really is about? If you want to make your content or business' website not only visible but at the top of the search page, you can only do this with the help of SEO. Fortunately, there are so many free and paid online courses or videos available today that you can easily learn SEO at home. Readers might not see the efforts behind an article that is put before publishing it. They might not be able to see the amount of research and strategy that goes along with the final product, but we know what a difficult task it is.
You can learn SEO online from home from various platforms and websites such as Udemy, Moz.com Web-Savy-Marketing, and others. There are also several free videos available on YouTube that can teach you more than enough about SEO to get you started in the digital marketing world.
If you have a website on WordPress, then you might be aware of the plugin features it provides to your website. You can add numerous plugins to your website or blogs so make it more optimized and user friendly. Your main target is to keep the audience on your website for a longer period. You can do that when you have the answers readers or customers are looking for. Iff you have a WordPress-based website then here are 8 best SEO plugins you can add to your website to make it more visible and amazing.
SEO is not only about keywords, research, but it is about using those specific keywords that are doing well on the other websites. So, rather than researching hundreds of keywords, you should focus on learning about those keywords that are in trend and are on your rival's website.