If you want to be a successful content writer or blogger, efficient SEO tools can help you get better results and higher rankings, not only for your website but also for those of your clients.
You can watch how digital marketers use SEO tools to find the best keywords to embed in an article so it ranks quickly here.
Try a search for an online tool that can help you perform search engine optimization and you’ll be bombarded with results. Don’t let the overload of choices confuse you.
SEO Site Checkup helps you check your site’s current performance metrics for free with many test options. Use this to analyse your shortcomings.
A few of the free tests include:
After analysing your site think about how you can improve it by putting together a strategic plan for certain pages or posts to achieve higher ranks with better keywords added.
Google Trends is a handy free tool that enables you to create better and more relevant content. By analysing the popularity of a topic over certain periods of time, it provides crucial insight on whether your chosen topic is trending or if it’s no longer interesting to your target audience.
Use this tool to cover topics that your potential readers truly care about. Analyse seasonal fluctuations in topic popularities to make sure you provide the right content at the right time of the year, especially if your website/blog focuses on trends.
This free Google Chrome Extension allows you to view the estimated global search volumes of keywords as you type them in your Google search box by displaying a side column giving you related keywords and terms through Keyword Surfer. You can then choose the keywords from the list that are related to your main keyword and content topic and easily add them to your content or plan where to add them. This may help you add more content around the main topic and build a more extensive post, adding in additional keywords helping it to rank higher.
Ubersuggest is a complete package tool that analyses your competitor’s SEO strategies for content so that you can utilize them for your website. Created by SEO guru, Neil Patel, this tool’s many partly free features include domain overview of competitors, top SEO page reports, and backlink data analysis. Know what is trending in your target market and utilize your competition’s strategies to get better search visibility. Not all features are free so test it first and if you love it, choose a plan and make the most of it.
As a website owner you will have free access to Google Analytics once your website is indexed. It’s a very comprehensive free SEO tool that lets you find many insights into your website performance such as daily, weekly and monthly traffic, top performing pages and posts and how your traffic varies and fluctuates. It’s not purely for keyword research, but it can provide great insights into how your written content performs. By comparing traffic during different periods, you can see how it changes when you optimize a page or post. You can also track how your visitor is led to other pages and posts through your content. It’s very easy and straight-forward to use compared to other SEO tools and the data is very accurate and detailed. However, it only covers Google searches, not other search engines like Bing.
Hopefully by now you’ll have a better idea of which SEO tools can help you optimize your web content. Find YouTube tutorials to help you get a grip of them quickly and test them.
Based on the functionalities you require and the budget you have available, you should pick one or two to use over a longer period of time so you really see how they make a difference. You can obviously research more tools to make your SEO content writing journey as successful as possible but check the fine print as some may charge a fee after an initial free trial period. Evaluate the return the tool may give you and then opt for the best fit to rank your or your client’s websites as high as possible for relevant search terms on search engines.